How Prestige Digital Marketing Strategy Cracked 28M Views

In a period when the pandemic changed the way people do business, Prestige Construction, a top real estate developer in India, responded quickly to shifting consumer patterns.

Their “Keys Offer” campaign was more than a realty promotion

it was a digitally innovative customer experience, implemented with precision by Social Beat, one of India’s top digital marketing firms

This blog goes in depth into the objective, Prestige digital marketing strategy, execution, and major outcomes of the Prestige “Keys Offer” campaign and how it turned into a case study for real estate marketing in a post pandemic scenario

Objective Reimagining Property Buying in a Digital Era

When COVID-19 limited physical site visits and personal interactions,

Prestige Construction was confronted with a challenge on how to facilitate property sales without physical interaction

The brand’s prime objectives were

• Market the “Keys Offer” — an online property exhibition with special offers
• Target high-intent groups online and generate top of mind awareness in leading cities
• Drive interactions and build search volume for the brand
• Keep in front of consumers and their trust in a market with high volatility

This necessitated high visibility, high targeted marketing,

and Prestige approached Social Beat to develop a solution

Strategy A Multi-Layered Digital Strategy with DV360

To push maximum awareness and lead generation, Social Beat adopted a high impact digital media approach

leveraging DV360 (Display & Video 360) Google’s enterprise ad tech solution.

Roadblocks across Premium Portals

Over 60% of the budget was committed to roadblocks and high impact display banners on India’s highest trusted news portals

• The Times of India
• The Economic Times
• ET Realty

This made Prestige’s message come through only and in full view to site users, building recall at scale.

Data-Driven Audience Targeting

Accuracy targeting was accomplished with

• Custom affinity audiences based on property browsing history
• Geo-targeting in cities where there are active Prestige projects
• Demographic filters (age, income bracket, occupation)

This segmenting of layers ensured ads showed up for users actively interested in buying property

Advanced Performance Tracking

The campaign wasn’t about impressions alone it was about impact

Social Beat included floodlight tags for post-click reporting

These tags monitored

• Click-through behavior
• Time spent on the property pages
• Submission of the inquiry forms

Engagement with the “Keys Offer” features

With this insight, the team could optimize ad placement and creative formats in real time

Execution Bringing Digital Excellence to Life

After laying the groundwork, the team turned its attention to seamless execution across every digital touchpoint

Visual Creatives

Custom creatives were created for each platform, emphasizing

• Convenience of virtual site visits
• Limited-time incentives
• The safety message of home buying in uncertain times

These creatives took Prestige’s brand tone high end but reliable and translated perfectly across formats (desktop, mobile, app).

Media Planning on DV360

Social Beat utilized DV360’s feature sets to

• Advertise during prime browsing hours
• A/B test creatives for effectiveness
• Support high-frequency bursts over weekends (when the majority of property research happens)

This led to maximum visibility during critical decision making windows

Results Massive Reach Engagement and Conversions

The “Keys Offer” campaign produced exceptional numbers in a short span.

Campaign Highlights

• 28.2 million impressions delivered
• 7.5 million unique users reached
• 77,546 clicks generated
• ₹38 average cost per click (CPC) — highly efficient for premium real estate
• 2x increase in brand search volume on Google

The outcomes didn’t only show up in vanity metrics. They resulted in genuine questions, site traffic, and store visits (where permitted)

demonstrating the might of digital media in spurring offline conversions

Key Takeaways What Brands Can Learn from Prestige

This Prestige digital marketing strategy demonstrates that real estate advertising can succeed online with a strategy.

Here are some important takeaways

Premium Placement = Premium Results

Investing in quality portals such as TOI and ET guarantees brand visibility and trust, particularly for high end products such as homes

Tip: Don’t merely serve banner ads take over the space with roadblocks and homepage takeovers

DV360 Offers Performance + Precision

Thanks to programmatic platforms such as DV360, you get scale, targeting, and optimization all under one umbrella

Tip: Leverage DV360’s floodlight tracking and audience segmentation to target the right users at the right moment

Tag-Based Optimization Is a Gamechanger

Implementing floodlight tags allowed for user behavior to be analyzed at the granular level

allowing the team to optimize time slots, placement, and creatives using actual data

Tip: Get Google Analytics and floodlight tags set up from Day 1.

Awareness Campaigns Should Not Be “Blind”

While this was an awareness campaign for a brand,

it was designed to measure behavior and conversions, so the ROI could be quantifiable.

Tip: Construct end-to-end strategies, even for awareness initiatives

Why Prestige Campaign Is a Game Changer for the Real Estate Sector

When most real estate builders were tightening their purse strings on marketing during the pandemic

Prestige leaned in with clever messaging, leading edge tools, and people centric storytelling.

They realized:

• Individuals were still looking to purchase homes, but they were doing their research differently online
• Virtual tours had to keep up with in-person site visits
• Content + context is the true differentiator in the overcrowded real estate space

Prestige’s “Keys Offer” campaign is a benchmark not only in performance, but in mindset shift

Conclusion

With just a single campaign, Prestige Construction was able to

• Keep its brand top of mind amidst a pandemic
• Gain trust with digitally native homebuyers
• Drive tens of thousands of qualified clicks
• Solidify its position as a progressive real estate innovator

For real estate brands particularly those selling to urban and semi-urban Indian consumers Prestige digital marketing strategy approach provides a winning roadmap.

Whether luxury villas or affordable homes are your next campaign, take note

Right platform + right audience + right measurement = real results