Email marketing is perhaps the most under leveraged and powerful digital marketing service you can provide. It’s measurable, affordable, and generates one of the best ROIs in the business. For companies, it creates trust and increases conversions. For freelancers and digital consultants, it generates a consistent monthly revenue. You don’t have to be a programming genius you just need creativity, consistency, and the right tools
In this blog, you’ll discover how to start offering email marketing services, what businesses need, how to price your work, and how to scale this into a solid freelance income stream
Why Email Marketing Is Still King
In the era of social media, email still holds its crown. It gives businesses direct access to a customer’s inbox without depending on algorithms or ad budgets
Top reasons businesses want email marketing
- High ROI – ₹1 invested can earn ₹36 or higher
- Direct access to customers – No interference from the platform
- Personalized campaigns – Messages targeted to engage more
- Automation – Time saving, better follow ups
- Data driven decisions – Open rates, clicks, conversions all measurable
Email is personal. And that is why it is profitable
What Do Email Marketing Services Include?
You can provide strategy and execution too. Even simple services fetch amazing outcomes for your clients
Services you can provide
- Building email lists (forms, pop-ups, lead magnets)
- Composing and sending weekly newsletters
- Building launch or sales email sequences
- Configuring automated flows (welcome, cart abandonment, re engagement)
- Designing responsive email templates
- Cold email outreach for B2B/startups
- A/B testing subject lines and call to actions
- Monthly reporting (open rates, click rates, conversions)
You can offer them as one-time projects or on a monthly retainer basis
Who Needs Email Marketing Services?
Ninety percent of businesses can be helped with email but these are perfect clients to start with
- Coaches/trainers: Weekly value emails, webinars, offers
- Agencies: Newsletters and client nurture sequences
- eCommerce brands: Cart recovery, promotions, new product launches
- Startups: Cold outreach and investor updates
- Freelancers/creators: Lead magnets + weekly value driven emails
- Course sellers: Automated course delivery, upsell sequences
Most businesses don’t have time to write or design emails but they’re willing to pay someone who can
How to Learn Email Marketing (Quick & Free)
You don’t have to pay much for courses
Simply take this route
Step 1: Learn the Fundamentals
Study how email funnels are created (opt in → nurture → conversion).
Step 2: Learn a Tool
Begin with tools such as
- Mailchimp (perfect for beginners)
- ConvertKit (best for creators)
- Systeme.io (funnel + email in one)
- MailerLite or Sendinblue (with free tier)
- Instantly (for cold outreach)
Step 3: Test On Yourself
Create a small list around something you enjoy. Send weekly value emails and monitor what works
Step 4: Develop Sample Campaigns
Create mock campaigns for your local gym, trainer, agency, or fashion boutique. This is your portfolio
How to Set Your Pricing for Email Marketing Services
Keep it simple, scale quickly. Email is a recurring requirement clients tend to last months
Basic Pricing Models
- Single Campaign: ₹1,000 – ₹3,000 (write + design + send)
- Weekly Newsletter Plan: ₹5,000 – ₹10,000/month
- Full Email Funnel (5–7 emails): ₹8,000 – ₹15,000 one time
- Automation Setup: ₹5,000 – ₹20,000 based on tools & flow
- Monthly Retainer: ₹10,000 – ₹30,000/month (writing + sending + reporting)
Charge more as you get better results or handle bigger lists
Examples of What You Can Offer
Below are some beginner friendly service
ideas you can offer today
- Weekly Emails for a Trainer: Share hints, success stories, and class timetables
- Newsletters for an Agency: Showcase blog posts, client successes, or news
- Automated Flows for an eCommerce Store: Welcome messages, cart abandonment, and review invitations
- Cold Email Setup for Startups: Establish a process for contacting possible investors or B2B customers
All of these can be packaged as a fixed bundle or monthly retainers
Where to Find Clients for Email Marketing
You don’t have to have ads or a slick website to find clients. Begin with outreach and value
Client getting tactics
- Contact nearby businesses or influencers on Instagram or WhatsApp
- DM startup entrepreneurs on LinkedIn with a complimentary email audit
- Provide your service in Facebook or Telegram groups
- Make a Fiverr/Upwork gig such as “I will compose and send your weekly email newsletter
- Collaborate with web designers or digital marketers who can pass along clients
Start small. One happy client can lead to three referrals
Tools You’ll Need to Get Started
You only need a few tools to begin offering email services
- Canva – For banners, graphics, and email templates
- Grammarly – Polish your content professionally
- ChatGPT – Draft subject lines, email copy, and flows faster
- ConvertKit / Mailchimp / Systeme.io – To send emails
- Google Sheets – Track deliverables and open/click rates
- Loom – Describe your email strategy to customers in video
You can do nearly everything with freemium or free versions
Avoid These Common Mistakes
Email marketers new to the scene tend to make these expensive mistakes
- Writing generic copy – Make it personal to the reader
- No call to action – Always direct the next step (click, reply, buy)
- Not segmenting lists – One message does not fit all
- Overdesigning – Simple emails tend to do better
- No follow-up – Always review metrics and improve subsequent campaigns
Approach every email as a dialogue, not a single broadcast
How to Scale Your Email Marketing Service
After you’ve achieved results for 2 & 3 clients, begin scaling
Ways to scale
- Provide packages: weekly emails + monthly report
- Utilize templates to expedite work
- Construct automation flows as a value added service
- Outsource design if you specialize in writing
- Upsell: “Want this email converted to a social post too?“
With consistent outcomes, you can scale from ₹5K clients to ₹30K+ retainers
Conclusion
Email marketing is not fading away. It is one of the highest ROI services you can provide and it’s ideal for freelancers. Companies need ongoing contact with their audience. If you can compose plain, compelling emails and set up auto delivery, you’re already in. Master a tool, create a test campaign, and sell your first client. After you get them results, your income turns recurring and scalable
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