Top 20 Digital Marketing Tools Every Beginner Should Use in 2025
TAll business and organizations depend on a vast collection of digital marketing tools to advertise, sell or promote their products or services to customers. Yes, you heard it! Depending on digital marketing tools is not just an ease factor for companies but also a fantastic time saver that makes you more competent to survive in today’s competitive market.If you are looking for the top digital marketing tools, this guide is designed for you.
We’re here to assist you in learning more about the best digital marketing tools out there for various categories such as SEO tools, content creation tools, graphic designing tools, and so on. Knowing how to leverage the best digital marketing tools can take your strategy to a new level and improve your overall performance online.
Search Engine Optimization Tools
Search Engine Optimization is a way of optimizing websites to help them appear on the top of search engine results page [SERP]. The key benefit of SEO is to gain more organic traffic from the audience. Search Engine Optimization tools usually help website owners to handle certain tasks like keyword research, on-page SEO, content generation with proper usage of target keywords, etc.
1. Semrush
With millions of active user base, Semrush is a powerful SEO tool that helps businesses explore the best target keywords to run websites or businesses in the best possible way. Semrush is a right tool for both beginners and professional digital marketers that aids in analyzing the ideal keywords that have high ranking on search engines. The Semrush provides an extensive range of tools that helps with various marketing strategies like SEO, Social Media Management, Pay-per-click marketing, and more. Semrush tools include the following:
Google PageSpeed Insights: Helps analyze how fast a website loads on various devices like desktop and mobile phones.
Google Search Console: It helps provide a Performance Report about the number of clicks and impressions a website has acquired from the audience and provides Google index report.
Keyword Magic Tool: Helps in discovering the right keywords that are beneficial for your website or brand.
2. Ahrefs
Ahrefs is a widely popular SEO tool that comprises a wide array of features that include keyword research, link building, ranking, and more. It also provides free as well as premium plan pricing options to the customers. The key benefit of Ahrefs tool is that it provides precise timely ranking information to the users.
With the help of this free keyword generating tool, Ahrefs offers free 150 keyword ideas to the marketers per month.
3. Clearscope
Clearscope is another useful SEO tool that helps with content writing. This tool helps people access specific keywords, rewrite readable content, how to write headers, and improve ranking. Clearscope helps digital marketers or website owners to optimize their content in such a way that it is fast to load on search engines.
Social Media Marketing Tools
Social Media Marketing is a popular marketing strategy that helps marketers attract more audience towards your websites through different social media platforms such as Facebook, Instagram, X, TikTok, Pinterest, LinkedIn, and more. The Social Media Marketing tools aid various businesses to handle their brand visibility among the audience across different platforms. Some of the most prevalent social media management tools include Buffer, Loomly, Audiense, BuzzSumo, etc.
4. Hootsuite
Hootsuite is another popular social media management tool that helps with automation of every task like posting, messaging, curating content, scheduling posts, handling ROI, and more.
5. Buffer
Buffer is a social media management tool that deals with easy scheduling processes for different social media accounts. With affordable free and premium pricing options, Buffer offers the best services to small-scale businesses.
Buffer helps people to keep a track on the audience and interact with them through comments and messages across various social media platforms.
6. BuzzSumo
BuzzSumo is a unique social media management tool beneficial for users to conduct content research and analysis, monitor the latest social media trends. The BuzzSumo also helps businesses look for influencers who can define your content.
7. Audiense
Audiense is another social media marketing tool that helps businesses discover and segregate their audience across various social media platforms. The key platform on which Audiense emphasizes on is X [formerly Twitter].
8. Loomly
Loomly is a popular social media management tool that helps small website owners to organize content. The Loomly comes with a user-friendly interface and easy to navigate user interface to the marketers. It enhances the social presence of the website.
Email Marketing Tools
Email Marketing is another significant marketing strategy that helps businesses send emails to audiences especially to engage the target customers. By running email marketing campaigns, marketers can promote their brand, improve leads and share latest updates with the subscribers through email marketing.
9. Mailchimp
MailChimp is a widely prevalent email marketing tool that provides automation features to businesses to improve their leads. Some of the key features of MailChimp include social marketing, event management, template customization, and analytics to track the performance of email marketing campaigns.
10. Kit [Formerly ConvertKit]
Kit is another best email marketing tool that helps marketers to create email lists, automate email marketing campaigns, and enhance product sales. The Kit offers various features such as the ability to create landing pages, sign-up forms, improving leads, engaging audience, and building trustworthy customers.
11. ActiveCampaign
ActiveCampaign is another prevalent email marketing tool that offers a slew of automation features like hundreds of built-in automation templates.It improves customer experience that eventually leads to the industry development. It helps marketers to deal with campaign management, automation marketing, and more thereby aiding businesses to convert leads into potential customers.
12. HubSpot
HubSpot is a well-known email marketing tool beneficial for businesses to conduct email marketing campaigns effectively. It is a free software that helps in testing and optimizing bulk emails depending on the type of device.
Link Building Tools
Link Building is a way of building backlinks to a website. In short, backlinks are referred to as the links present on a particular website pointing back to another website. Link Building is one of the vital elements of SEO. Mostly, search engines like Google prefer high-quality backlinks while ranking a website. Hence, a website owner or a blogger must consider link building while running a website to boost rankings on the search engine platform.
Some of the popular link building tools include:
13. Hunter
Hunter is a widely known email outreach tool that helps the companies to connect with any professional related to the business. The Hunter provides a slew of features to the users that include domain search, email finder, email verifier, campaigns and more.
With the help of a domain search feature, marketers can easily discover the email address linked to a domain. Once you get to know the email address, you can easily contact the clients to interact with them regarding link-building requirements.
14. Backlink Analytics
Backlink Analytics is another best link building tool that helps people understand their own backlink profiles as well as the rival’s backlink profiles. This helps marketers to conduct comparisons with other domains. With the help of this tool, the digital marketers can easily track their competitor’s newly generated links alongside the lost links within a few minutes.
15. BuzzStream
Buzzstream is a noteworthy link building tool that majorly emphasizes on conducting unique email campaigns, designing the outreach procedures and more. The key features of BuzzStream include the following:
- BuzzStream allows users to monitor the client campaign growth, updates from the team members and also helps in providing the status of acquired backlinks.
- BuzzStream comes with another built-in tool that helps in collecting the social media insights as well as the website of the prospects.
Paid Advertising Tools
Paid Advertising Tools are used to integrate paid ads across different target platforms to promote your business or brand. In general, paid ads are targeted to run across search engine platforms, social media channels, and more. Some of the prevalent paid advertising tools available for digital marketers include the following:
16. Meta Ads
Meta Ad Library is a popular paid advertising tool that helps monitor your rivals’ ads on different social media channels such as Instagram, Facebook, and more. With the help of keywords, you can conduct a search for ads on this tool. This tool helps digital marketers to get some suggestions for your own advertisements.
17. LinkedIn Ads
LinkedIn Ads is quite similar to Meta Ad Library that provides an ad library to the users. The LinkedIn Ads allows marketers to track the ads that your competitors run on their social media platforms. You can search for ads by using the vital elements such as the country, keyword, name of the advertiser, and date.
Content Management System Tools
Content Management System [CMS] is a popular software that aids users to create, manage, and alter content on the website without having any sort of technical skills. The Content Management System allows users in building a website despite not having coding knowledge.
18. WordPress
WordPress is the popular Content Management System that helps people create content. The WordPress is a perfect CMS tool that enables bloggers or website owners to run websites efficiently on the internet. Using this tool, marketers can run a user-friendly and exceptional website as it renders a slew of customizable options.
Content Creation & Graphic Designing Tools
Content creation and graphic designing tools are utilized to add images and videos to your website content that eventually helps you to engage with more audience. Some of the popular content creation and design tools include the following:
19. Canva
Canva is another well-known online graphic designing tool that helps people to generate high-quality images and videos. Despite offering a simple interface, it renders powerful features to the graphic designers. Canva comes with thousands of customizable templates both free and paid options.
Canva helps you create unique videos or images for business-related postings on various social media platforms like Instagram, Facebook, etc. The Canva offers a huge library including millions of videos, illustrations, stock images, and more.
20. VEED.IO
VEED.IO is a prevalent video editing platform that offers a user-friendly interface to the users. This AI Video generator tool is a beneficial tool for both businesses as well as digital marketers. People who want to access this tool don’t require any sort of technical knowledge.
With a wide array of customizable features like presets, video templates, and more, VEED is a best tool for exceptional video creation. Some of the key features of VEED includes audio cleaner, image, video and text editing options, automatic subtitle generators for videos, recording the screen, and more.
Conclusion
Digital Marketing is a great method of advertising products and services using a range of platforms such as social media, the internet, and others to gain more potential customers. By employing a range of the best tools for digital marketing, methods, strategies, and approaches, it is easy to operate marketing campaigns and execute a wide range of tasks.
The above listed best tools for digital marketing are coded to execute multiple tasks with greater ease for multiple digital marketing firms.
