Dramatic changes have occurred in the food business of India over last ten years Farmers traders and suppliers used
to be forced to rely on wholesale markets or middlemen in order to sell their produce earlier
Prices were always changing by the day, there was always a knock on quality and payments got delayed
With supply chain platforms powered by technology suppliers can now connect directly with buyers
One such platform is Hyperpure by Zomato Whereas is known for food delivery
Hyperpure by Zomato is the company’s B2B offering that serves as a large fulfillment center connecting suppliers with restaurants hotels and cloud kitchens
In this blog we cover everything you need to now about Hyperpure by Zomato from what it is, why its relevant,
how to sign up and some tips on scaling your business
Understanding Hyperpure by Zomato B2B Supply Chain
Hyperpure by Zomato was started to streamline and assure the reliability of the food supply chain. Earlier, restaurants faced issues like
- Sudden mandi price fluctuations
- Inconsistent product quality
- Late or irregular deliveries
- Dependence on multiple middlemen
Hyperpure addresses these challenges by
- Linking suppliers with confirmed restaurants and hotels directly
- Offering fair and transparent pricing
- Securing demand by means of strong purchaser relationships
- Providing logistics and delivery support
Thousands of restaurants and hotels throughout India now rely on Hyperpure for their daily essentials
Why Selling on Hyperpure by Zomato Can Transform Your Business
Hyperpure sales are not about the transaction only in so far as pressurizing buyers to purchase is part of the normal day at work
it is about selling and fulfilling in a sustainable way for a long time
Direct Access to Verified Buyers On Hyperpure by Zomato
You go direct to the most reliable restaurants and hotels.
There is no need to rely on agents or middlemen
Stable Daily Orders on Hyperpure by Zomato
Restaurants also need to buy vegetables, grains, pulses, oils and dairy every day. It brings you a manageable and steady flow of orders.
Transparent Digital Payments
Funds go directly to your bank on the schedules you’ve set.
No longer will payments be delayed or rendered elusive
No Marketing Cost
Promotions don’t cost suppliers Hyperpure taps into Zomato’s robust restaurant base.
Logistics Support
Hyperpure handles the deliveries in most cities, it’s one less headache for your kitchen
Credibility and Branding
Becoming a Hyperpure registered supplier enhances the reputation of your business
What Products Can Be Sold on Hyperpure by Zomato?
Hyperpure accepts a broad range of food and non-food items
Fresh Produce
- Vegetables: (onions, tomatoes), greens, beans
- Fruits: Bananas, apples, mangoes, any citrus fruit
- Grains: rice, wheat, maize, millets
Grocery and Staples
- Pulses and dals
- Whole spices and masalas
- Edible oils: mustard, sunflower, groundnut
- All dairy products: milk, paneer, butter, ghee
Packaged Foods
- Atta and flour
- Sauces, ketchup, spreads
- Snacks, instant mixes, condiments
Non-Food Essentials
- Cleaning products: detergents, dishwashing liquid
- Disposables: tissues, food containers, garbage bags
Who is Eligible to Register as a Supplier on Hyperpure by Zomato?
Hyperpure is open to a range of suppliers
- Farmers and producer groups
- Grocery and kirana store owners
- Wholesalers and traders
- Producers of food or cleaning products on a small-scale
- FPOs and cooperatives
If you’re falling in this, you can apply, and get added.
Documents and Basic Eligibility For Hyperpure by Zomato
Mandatory Documents
- GST Number
- FSSAI License (for food products)
- Bank Account details
Business Requirements
- Regular product availability
- Safe and proper packaging
- Internet-accessible mobile for observance
Optional but Useful Documents
- PAN Card
- Company Registration Certificate
- Storage or transport facility details
How to Register on Hyperpure by Zomato Step by Step Here
Visit Hyperpure by Zomato Official Website
- Go to www.hyperpure.com and open the supplier registration page
Create Profile
- Enter your business name, address, product categories, and contact details.
Upload Documents
- Upload GST, FSSAI, and bank details
Add Products
- List your products with clear details. Add images if available
Verification
- Hyperpure team verifies your details and documents
Start Selling
- Once approved, your products appear on the platform for buyers
How Hyperpure by Zomato Logistics Works
- Hyperpure manages pickups and deliveries
- Fresh and perishable goods are managed using temperature regulation
- Delivery times are provided in advance
- Payouts are done once the delivery is successful
This has made it possible for smaller suppliers to serve big buyers easily
How to Promote Your Products and Generate Sales on Hyperpure by Zomato
Maintain Product Quality
- Restaurants need consistent freshness. Provide clean, safe items at all times
Keep Prices Competitive
- Match with mandi rates but ensure reasonable profits
Update Inventory Regularly
- Only promise what you know you can give
Respond Quickly
- Reply on-point to platform and logistics alerts
Expand Product Categories
- Selling fresh produce and packaged goods also drives order volume
Build Long-Term Trust
- Regular service leads to repeat orders and steady contracts
Food Safety and Compliance For Hyperpure by Zomato
FSSAI License
- Mandatory for all food suppliers. Without one, registration may be denied
Packaging
- Safe and trusted food-food, tamper-evident packaging
Temperature Control
- Keep dairy and perishables at the right temperature
Mistakes to Avoid At Hyperpure by Zomato
- Listing products you cannot supply
- Submitting wrong documents
- Not updating inventory
- Compromising on quality
- Overpricing compared to local markets
Growing Beyond Hyperpure by Zomato
Hyperpure is great but digital branding can make your business even better
Create a Google Business Profile
- Assists in local visibility and trust
Use Social Media
- Use Instagram, Facebook and LinkedIn to share your farm, products and practices
Maintain High Ratings
- High supplier ratings here will increase visibility and new quotes on Hyperpure
Offer Value-Added Services
- Correct labeling, prompt response time and packaging safely all help you to shine.
Advantages of Collaborating with Hyperpure by Zomato
- No need to hunt down potential buyers
- No marketing cost
- Hassle-free logistics
- Transparent payments
- Stable customer base
- Brand credibility through Zomato association
Final Thoughts About Hyperpure by Zomato
The restaurant and food industry in India is growing rapidly. Hyperpure provides farmers, traders,
wholesalers and manufacturers an opportunity to interact directly with buyers, access consistent earnings and scale their business online
If you qualify, now is the time to get started. Visit www.hyperpure.com and sign up as a supplier today
